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Research papers

From 'weak signals' to successful product development

This paper offers a new, innovative approach to 'weak signal detection'. The goal is to discover coming trends or latent consumer needs.Building on the sciences and principles of 'information theory' and 'evolution biology', the potential importance...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Andrea Maier, Howard R. Moskowitz, Laurent Florès
Company: Moskowitz Jacobs Inc.
January 26, 2003
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Citation

Maier, Moskowitz and Florès (2003a, January 26). From 'weak signals' to successful product development. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/from-weak-signals-to-successful-product-development